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Five Tips to Optimize SMS Campaigns
SMS marketing is one of the most immediate and powerful ways to reach your customers, and yet it’s often overlooked, in deference to other more traditional approaches, like email. That’s potentially a...
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How to Appeal to the iPad Audience
The iPad is revolutionizing mobile shopping. New data from The 2012 Q1 Shopping Insights™ Mobile Study shows that: iPad users now account for about two-thirds (68 percent) of mobile shoppers. The iPad...
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Align Your Mobile Strategy to Your Product
How do consumers use their smartphones while shopping? A new Nielson study says mobile commerce now has lots to do with where consumers are shopping and what they’re shopping for. The research puts...
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TV + Phone = Awesome? How Mobile Tech is Adding Color to the Viewer Experience
The television industry has had a tough time attracting eyeballs lately, what with the wealth of TV programming ending up on websites like Hulu (and even YouTube), coupled with the constant pull of...
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Reality Check: Traditional Print Media Inspires Mobile Purchases
We’ve all had moments like this. You know, the one when the J. Crew catalog slips out of your mailbox, a brilliant yellow dress on its cover, shouting for attention. Who can resist picking up this...
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What Do We Know About the Customer’s Mobile Experience?
Mobile is undoubtedly the future, but as more and more brands delve into apps, location-based services, optimized websites and other mobile innovations, what’s happening to the customer experience? Is...
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SMS Tops Email For Delivering Last-Minute Offers, Registrations
More and more marketers are realizing that SMS is one of the most immediate and powerful ways to reach today’s mobile-connected consumers. But even so, many Aprimo customers have some fundamental...
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The Rising Importance of In-Store Personalized Digital Ecosystems (Also Known...
Now that half of all U.S. mobile subscribers own smartphones and two-thirds of smartphone users say they use their devices to shop by looking up product features, snapping QR codes on product tags,...
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Consumers Increasingly Committed to Mobile
If you want a captive audience for your message, start focusing on mobile. Image courtesy of WikiMedia On average, smartphone users now look at their phone 150 times a day, fueled by what a recent...
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Customers Do the Selling for Travel Companies
Image courtesy of US Government Works For today’s travelers, sharing “tales from the road” online has become as commonplace as sending a postcard or buying a souvenir. If Jane has the best crab cake...
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RIM’s BlackBerry: Comeback Kid Or Bench Warmer?
Image courtesy of Wikimedia Commons Ever since Research in Motion released its first email pager back in 1999, the company has been the sweetheart of the corporate world. By the mid 2000s, however,...
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SMS Marketing: Yes or No?
Last month, Sprint announced it has joined forces with Telefónica to create one of the largest mobile advertising alliances in the world, a collaboration that will enable global brands to potentially...
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In A Digital World, Is There Still Room For Traditional Marketing?
Marketing has evolved dramatically in the past few decades. We have a host of new product and service categories, new channels with which to communicate, new expectations and conventions around those...
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How Do You Market To The DIY, Self-Service Generation?
If you have teenagers roaming the halls of your house, you know that, if they’re not SnapChatting or “FaceTiming” on their iPhones or taking a “selfie” for Instagram, they’re probably watching videos...
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What “It Can Wait” Can Teach Data-Driven Marketers
The four top mobile carriers in the US — Verizon, Sprint, AT&T and T-Mobile — along with several other organizations and companies, recently joined forces to address a major public safety issue....
View ArticleMaking The Most Of Mobile Engagement
It’s safe to say that mobile devices are an indispensable part of the way we live today, across the country, and across the world. Now that even traditionally late adopters find themselves with phones...
View ArticleHow Facebook Hashtags Will Make Marketing Easier
If you use Facebook regularly, you’ve probably seen a friend include a hashtag in a status update or wall post. No doubt, whenever that happened, you’ve also wondered, “Why would anyone do that?” Sure,...
View ArticleMobile Engagement: There Is MUCH More You Can Do
Businesses that want to succeed in the future need to develop effective mobile engagement strategies today. Consider two key points revealed in recent research: 1) Mobile provides tremendous...
View ArticleWhat’s Moving Mobile In Emerging Markets
Mobile is no longer the “next big thing” for marketers. It’s already here – in fact, it’s permanently-rooted and flourishing. Consumers across the globe are using their smartphones to do much more than...
View ArticleIf Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers...
I belong to a lot of customer loyalty programs. In fact, you might say that when it comes to loyalty programs, I’m a “frequent flier.” if there’s a program to belong to, tell me where to sign. My...
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